Campaigns & projects
Words sometimes are extremely important but most of the time words are cheap, especially when trying to make huge systems more resilient, more resourceful and more sustainable. Therefore, and to accelerate societal change PuraNatura Foundation develops and facilitates projects with tangible results. We also support other good causes that go from talking to doing.
To understand PuraNatura Foundation better we'd like to offer two insights we learned from SustainAbility:
Our projects: We always try to be insiders, offering solutions instead of problems, invest in our networks, do not want to be funded by guilt but offering investment opportunities and adopt the best practices on transparency, accountability and governance. In brief: We try to be integrators that aim to achieve change through constructive partnerships with businesses, governments and stakeholders. Projects will always lead to tangible consumer products.
Our campaigns: We tend to polarise and aim to achieve change by disrupting the status quo through confrontation. Not because we want to be nasty, but because we are in a hurry. Too many people still lack access to nutritional, affordable fresh products.
Projects are listed on the left side of this page, and campaigns are described below:
Organic Greenhouse regulation: We believe in Organic. We also believe in the necessity of proper regulation. Especially as there is so little distinction and room to move on the supermarket shelves. We successfully have managed to put the issue of organic greenhouse regulation on the public agenda. Organic regulation is a public good, and should be decided on by as many parties as possible. And most importantly, by consumers and their representatives.
On November 7th, 2013, PuraNatura handed over its regulatory dossiers to the Sustainably Intensified Organic Greenhouse Alliance in Brussels. We did so because the greenhouse regulation will surely be influenced by the more important Review of Organic Policy that the European Commission will publish early 2014. The proposed changes to current legislation are expected to be significant and of such influence that PuraNatura won't be able to contribute to the regulatory process. It is now up to the Memberstates, the (Euro-)Parliaments and politicians to work out the best regulation possible. We hope they will make the exclusive good into the inclusive better.
Replicating PuraNatura Foundation: A well organised and funded foundation can go places and make statements on current affairs that most companies would be slightly uncomfortable with. Currently PuraNatura Foundation is helping local PuraNatura foundations in other countries to develop campaigns to accelerate for instance rapid acceptance of Integrated Crop Management into legislation, and more important into the greenhouse operations. The first PuraNatura Foundation outside Europe is the Mexican Asociación Civil PuraNatura. They promote organic greenhouse cultivation for the local markets -not for export- in close collaboration with Ceickor, Queretaro, Mexico.